Commerce Server General - targeting & profiling

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Author targeting & profiling
Learn Commerce

2004-03-26, 12:30 pm

Hi All,
This is my requirement:
I have a portal where all users can subscribe (I put all user in the User Object profile). I would creating 3 subprofiles to define specific user roles and give personalized contents. I would like commerce divide to me all users in 3 profiles (depending c
ontents that they view on my portal). Is it possible for commerce doing it? how can help me targeting and profiling?
Thanks all for the Help!
Andy Xu[MSFT]

2004-04-20, 8:36 pm

Well, one of the features in campaign system of Commerce server is to target based on profile -- Looks like a perfect fit for your need.

However, if what you want to do is targeting based on what content user has viewed, that is acutally targetting based on content and there is no out of box
solution for that in CS2002. In CS2002, you can create target expression based on user profile and targeting context and other target expressions.

One work around I can think of, is to map the "content user viewed" to a property of user profile. For example, create a SiteTerm called "ContentViewed",
and whenever user views a certain content, add the content ID to UserProfile.ContentViewed. And then you can use bizdesk to create target expression
based on that SiteTerm. (for details of how to use campaign system, you can refer to CS2002 documentation: Business-to-Consumer tutorial --> Creating a
marketing campaign)

HTH,

Andy Xu [MSFT]
Commerce Server Team
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Hi All,
This is my requirement:
I have a portal where all users can subscribe (I put all user in the User Object profile). I would creating 3 subprofiles to define specific user roles and
give personalized contents. I would like commerce divide to me all users in 3 profiles (depending contents that they view on my portal). Is it
possible for commerce doing it? how can help me targeting and profiling?
Thanks all for the Help!


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