Commerce Server General - CS2K Campaign Manager Basics

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Author CS2K Campaign Manager Basics
Tomas Vera

2005-05-04, 5:55 pm

Hello All,
In my previous position I've never had a chance to work with
Campaigns. So I need some "pointers" to some info.

(I'm working with CS2000 for this project)

I've created a DirectMail campaign that appears to be working
properly. In the BizDesk, I click on Campaigns | Campaign Manager and
I can see a summary of my campaigns. So far so good.

When looking at line item fo rmy latest campaign, I can see that my
campaign has X number of requests, but has 0 clicks and the click
percentage is also 0%.

So it looks like people are reading my MHTML email, but no one is
clicking on the pics/links in the email.

Is this correct?

What triggers a "Click" in my campaign?

Again, what I'm primarily looking for is some references that deal
with campaign in CS2K and CS2002.

TIA
-tomas
/*-------------------------------
* Tomas Vera
* tomas (at) sbcglobal (dot) net
*-------------------------------
*/
James Walters [MSFT]

2005-07-14, 5:51 pm

Hi Tomas,

Are you still working on the Direct Mailer solution?

-James

This posting is provided "AS IS" with no warranties, and confers no rights.

EBusiness Server Team

From: Tomas Vera <tavera@NO_SPAM_sbcglobal.net>
Newsgroups: microsoft.public.commerceserver.general
Subject: CS2K Campaign Manager Basics
Date: Wed, 04 May 2005 14:52:39 GMT

Hello All,
In my previous position I've never had a chance to work with
Campaigns. So I need some "pointers" to some info.

(I'm working with CS2000 for this project)

I've created a DirectMail campaign that appears to be working
properly. In the BizDesk, I click on Campaigns | Campaign Manager and
I can see a summary of my campaigns. So far so good.

When looking at line item fo rmy latest campaign, I can see that my
campaign has X number of requests, but has 0 clicks and the click
percentage is also 0%.

So it looks like people are reading my MHTML email, but no one is
clicking on the pics/links in the email.

Is this correct?

What triggers a "Click" in my campaign?

Again, what I'm primarily looking for is some references that deal
with campaign in CS2K and CS2002.

TIA
-tomas
/*-------------------------------
* Tomas Vera
* tomas (at) sbcglobal (dot) net
*-------------------------------
*/
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