Content Selection Framework - Trying to get Campaings going

Author

Trying to get Campaings going

LCouture

2004-06-08, 12:00 am

We have just installed CS2002 and would like to start target some messages to the users on features they can use in our new CS enviroment. Is campaigns the best method and if so how?

Andy Xu[MSFT]

2004-06-20, 11:04 pm

Hi, there,

To decide whether campaign system fits your need or not, try to answer the following 2 questions:

1) by what criteria you want to target? Campaign system target campaign data to profile system. So in most case, you want to target stuff to users in
your profile system, this is a yes.

2) where do you store your "message"? Campaign system can only personalize the data stored in its own system (for example, ad and discount). if
you want to personalize other system's data, for example, personalize catalog based on different users. it is probably a no (not saying it is un-
feasible. but it requires quite a bit customized work).

If you decide to store those info in your campaign system, then looks like you are on right track. To get the balls rolling, unpup a commmerce site
(they are delivered in commerce server SDK, a good sample would be the retail site.) Then install the bizdesk app on your workstation. there is
"Campaign Manager" module to help you create/manage your campaign data.

Detailed steps can be found in commerce server documentation: Commerce Server tutorials --> Business-to-Consumer Tutorial --> Creating a
Marketing Campaign.

HTH,
Andy Xu [MSFT]
Commerce Server Team
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Subject: Trying to get Campaings going
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We have just installed CS2002 and would like to start target some messages to the users on features they can use in our new CS
enviroment. Is campaigns the best method and if so how?

Daya Reddy

2004-06-26, 10:49 am

Ive another query on Newgroups on campaigns , regarding "Split Testing", any
feedback is much appreciated

TIA

Daya

"Andy Xu[MSFT]" <andyxu@online.microsoft.com> wrote in message
news:oO406ZrUEHA.2628@cpmsftngxa10.phx.gbl...
> Hi, there,
>
> To decide whether campaign system fits your need or not, try to answer the
following 2 questions:
>
> 1) by what criteria you want to target? Campaign system target campaign
data to profile system. So in most case, you want to target stuff to users
in
> your profile system, this is a yes.
>
> 2) where do you store your "message"? Campaign system can only personalize
the data stored in its own system (for example, ad and discount). if
> you want to personalize other system's data, for example, personalize
catalog based on different users. it is probably a no (not saying it is un-
> feasible. but it requires quite a bit customized work).
>
> If you decide to store those info in your campaign system, then looks like
you are on right track. To get the balls rolling, unpup a commmerce site
> (they are delivered in commerce server SDK, a good sample would be the
retail site.) Then install the bizdesk app on your workstation. there is
> "Campaign Manager" module to help you create/manage your campaign data.
>
> Detailed steps can be found in commerce server documentation: Commerce
Server tutorials --> Business-to-Consumer Tutorial --> Creating a
> Marketing Campaign.
>
> HTH,
> Andy Xu [MSFT]
> Commerce Server Team
> --
> This posting is provided "AS IS" with no warranties, and confers no
rights. Use of included script samples are subject to the terms specified at
> http://www.microsoft.com/info/cpyright.htm
>
> Note: For the benefit of the community-at-large, all responses to this
message are best directed to the newsgroup/thread from which they
originated.
> --------------------
> Thread-Topic: Trying to get Campaings going
> thread-index: AcRMhmjbTrwgM75NQ2O3v0L15RoWpw==
> X-WN-Post: microsoft.public.commerceserver.campaigns_csf
> From: "=?Utf-8?B?TENvdXR1cmU=?=" <anonymous@discussions.microsoft.com>
> Subject: Trying to get Campaings going
> Date: Mon, 7 Jun 2004 04:56:04 -0700
> Lines: 1
> Message-ID: <B478497A-80FD-4182-95C7-671ECEFDD35E@microsoft.com>
> MIME-Version: 1.0
> Content-Type: text/plain;
> charset="Utf-8"
> Content-Transfer-Encoding: 7bit
> X-Newsreader: Microsoft CDO for Windows 2000
> Content-Class: urn:content-classes:message
> Importance: normal
> Priority: normal
> X-MimeOLE: Produced By Microsoft MimeOLE V6.00.3790.0
> Newsgroups: microsoft.public.commerceserver.campaigns_csf
> Path: cpmsftngxa10.phx.gbl
> Xref: cpmsftngxa10.phx.gbl
microsoft.public.commerceserver.campaigns_csf:2677
> NNTP-Posting-Host: tk2msftcmty1.phx.gbl 10.40.1.180
> X-Tomcat-NG: microsoft.public.commerceserver.campaigns_csf
>
> We have just installed CS2002 and would like to start target some messages
to the users on features they can use in our new CS
> enviroment. Is campaigns the best method and if so how?
>
>