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Home > Archive > Macromedia Flash Server > April 2005 > WMV to Flash comparison - paradigm shift
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WMV to Flash comparison - paradigm shift
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| Randy Tinfow 2005-04-07, 5:56 pm |
| Here is what I mean by paradigm shift:
We recently delivered an on-demand wmv stream for the CEO of a $4B company. It couldn't have been more important - reorginization. You'd expect every employee to watch the whole 13 minutes, right?
Our weblogs reveal that only 15 percent of the more than 6000 viewers made it to the halfway point. There were no bandwith problems or player problems. The event manager refuses to tell the CEO because he's afraid that the it'll be "kill the messenger." This statistical result is consistent with other messages that we've served as a static webcast.
Now compare this to delivery of Flash Streaming where we compel interactivity. Our statistics show that more than 90 percent follow a twenty minute message to the midpoint, with more than 80 percent proceeding to the conclusion.
That is a 6X uptick in message delivery, folks.
RT
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| Bill Sanders 2005-04-07, 5:56 pm |
| Randy,
That's a great example. Do you know if ON2 will impact the
functionality or simply provide a better video codec?
BTW, I doubt that a new version of Flash will be out anywhere near May.
(If it is, I'm in deep trouble!)
Bill
On Mar 26, 2005, at 10:04 AM, Randy Tinfow wrote:
> Here is what I mean by paradigm shift:
>
> We recently delivered an on-demand wmv stream for the CEO of a $4B
> company. It couldn't have been more important - reorginization.
> You'd expect every employee to watch the whole 13 minutes, right?
>
> Our weblogs reveal that only 15 percent of the more than 6000 viewers
> made it to the halfway point. There were no bandwith problems or
> player problems. The event manager refuses to tell the CEO because
> he's afraid that the it'll be "kill the messenger." This statistical
> result is consistent with other messages that we've served as a static
> webcast.
>
> Now compare this to delivery of Flash Streaming where we compel
> interactivity. Our statistics show that more than 90 percent follow a
> twenty minute message to the midpoint, with more than 80 percent
> proceeding to the conclusion.
>
> That is a 6X uptick in message delivery, folks.
>
>
>
> RT
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bill sanders | www.sandlight.com | bloomfield, ct | 860-242-2260
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