interesting article

On2 Technologies Debuts Newest Line of Flash Video Encoders At Streaming Med
ia East
CEO Doug McIntyre to Speak on Panel of Industry Thought Leaders Addressing '
The Future of
Open-Standard Internet Video'

New York, NY (May 16, 2005) - On2 Technologies, Inc. (Amex: ONT - News), tod
ay announced it will
debut its newest Flix(TM) line of Macromedia(TM) Flash(TM) video encoding pr
oducts for digital media
designers and Flash developers during Streaming Media East 2005 this week in
 New York City. In its
booth #122, executives from On2 will demonstrate how designers of any skill 
level - from
professional digital media designers to everyday users - can quickly and eas
ily edit, encode and
publish Flash video to the Internet.

Last month, the Company announced that Macromedia has licensed On2 video com
pression technology for
integration into its family of Flash products; ensuring hundreds of millions
 of Internet users will
experience the quality and feature-rich capabilities of On2 video technology
. On2 is currently
working on integration of its video compression technology into the entire F
lix product line which,
when completed later this summer, will enable Flash developers to encode and
 publish Flash video
with the stunning picture quality users have come to expect from On2's innov
ative new codec
technology.

On2 also announced today that Doug McIntyre, chairman, president and chief e
xecutive officer of On2
Technologies, will participate in a Streaming Media East 2005 panel discussi
on with other digital
media technology luminaries entitled, "MPEG-4 and H.264 - The Future of Open
-Standard Internet
Video." Participants will discuss the technical and business issues surround
ing these emerging
compression standards in an hour-long discussion on Wednesday, May 18th at 1
1:30 a.m.

"Streaming Media East is an important venue for On2 to demonstrate to the di
gital media design and
Flash developer communities just how easy it is to integrate very high-quali
ty Flash video into
their work," said Doug McIntyre, chairman, president and chief executive off
icer of On2
Technologies. "Flash video continues to emerge as a high value delivery vehi
cle, enabling businesses
and entertainment entities to reach their audiences in compelling, personal 
and evocative ways. With
our new Flix family of encoding tools, we've eliminated the complexities of 
creating pristine
picture and audio quality and are enabling a new era of digital media conten
t delivery."

On2's Video Compression Technologies at Streaming Media East

Executives from On2 will be on hand at Streaming Media East 2005 in New York
 City this week
demonstrating the newest additions to its family of video compression techno
logies, including:

* A video compression engine that enables users to add Flash video
encoding capabilities to their software and enables website visitors to
convert their video, audio and image files to Flash.
* A powerful Flash video encoder that enables users to edit, crop,
convert and post video to the web in minutes;
* On2's video Exporter offers professional quality FLV and SWF video
output from multiple video applications that support the use of
Quicktime plugins, including Discreet Media Cleaner, Canopus Pro Coder,
Quicktime Pro, Adobe After Effects, and Apple Final Cut.

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