06-21-04 04:28 AM
Hi, there,
Not quite sure I understand the scenario (for example, how do you figure out
the revenue generated). But from commerce server content selection framewor
k (so called CSF) point of
view, we provide a close loop solution to target, display, capture the event
, analysis, report and adjust targetting based on ad performance (e.g. click
s).
A detailed doc about best practice of CSF system can be found in commerce se
rver documentation (shipped with product), Commerce Server Tutorial section
(refer to closing the
loop with CS System and B2C tutorial, Marketing Campaign parts).
Samples in Commerce server doc all use the scenarios that ads are hosted in
your own site. However, in your situation, which is hosted by external porta
l, you can use CS bizdesk to
generate ads and push them to the portals. You probably won't be able to use
CSF targeting functionalilty since ad delivery is controlled by portal site
s. But because ad content and
redirect url are generated by CS, you should be able to do the event (click
event for example) capture, analysis and report.
Andy Xu [MSFT]
Commerce Server Team
--
This posting is provided "AS IS" with no warranties, and confers no rights.
Use of included script samples are subject to the terms specified at
http://www.microsoft.com/info/cpyright.htm
Note: For the benefit of the community-at-large, all responses to this mess
age are best directed to the newsgroup/thread from which they originated.
--------------------
From: bran100@yahoo.com (CSUser)
Newsgroups: microsoft.public.commerceserver.campaigns_csf,microsoft.public.c
ommerceserver.general
Subject: Tracking PPC advertising with CS22002
Date: 15 Jun 2004 15:03:30 -0700
Organization: http://groups.google.com
Lines: 12
Message-ID: <34dbcde7.0406151339.41c9100f@posting.google.com>
NNTP-Posting-Host: 216.115.131.106
Content-Type: text/plain; charset=ISO-8859-1
Content-Transfer-Encoding: 8bit
X-Trace: posting.google.com 1087337011 604 127.0.0.1 (15 Jun 2004 22:03:31 G
MT)
X-Complaints-To: groups-abuse@google.com
NNTP-Posting-Date: Tue, 15 Jun 2004 22:03:31 +0000 (UTC)
Path: cpmsftngxa10.phx.gbl!TK2MSFTFEED01.phx.gbl!TK2MSFTNGP08.phx.gbl!newsfe
ed00.sul.t-online.de!t-online.de!news.glorb.com!postnews2.google.com!not-for
-mail
Xref: cpmsftngxa10.phx.gbl microsoft.public.commerceserver.general:13997 mic
rosoft.public.commerceserver.campaigns_csf:2715
X-Tomcat-NG: microsoft.public.commerceserver.general
What is a best practice to track external paid ads coming into a
Commerce Server 2002 site?
Paid ads on Overture, Google, or maybe banner ads on a portal? I would
like to not only track a referral from a site like Overture, but the
term used and whether it generated any revenue. The report would list
Overture and its revenue/clicks generated, then the ability to drill
down to the individual terms and whether they generated
revenue/clicks.
I am not a developer, but would like to convey the best practices to
the developers so I appreciate "laymens" terms where possible.
[ Post a follow-up to this message ]
| 
