06-29-04 01:57 PM
Andy
Thanks for your response.
You can find more information and a use case in the following product sheet
The idea is to run campaigns simultaneously to evaluate the effectiveness of
each campaign, its a marketing tool/procedure that getting prevelant for
ecommerce site.
We've configured multiple campaign items to run in paraller, based on target
groups, but the problem is these ads are served to the same customer, which
shouldnt be the case in this kind of testing.
We're also exploring the concept of adding campaign item ids to user profile
as custom attributes. Build a custom interface to assign users to campaign
items and then do targetting based on that attribute. That may work well for
registered users, and im not sure how far easy it is to build some kind of
custom assignment/management interface.
Also we're not sure how we can apply the same concept to non registered
users.
Please chime in with any ideas. Would be much appreciated ....
TIA
Daya
"Andy Xu[MSFT]" <andyxu@online.microsoft.com> wrote in message
news:%23hrIRPWXEHA.2616@cpmsftngxa10.phx.gbl...
> Daya,
>
> Unfortunately, I haven't used split testing before and given the limited
information from the web site you mentioned, I am not sure we can support
that.
>
> But, it seems to me what you wanted to can be achieved by using commerce
server. Basically, you can utilize the target group idea: create different
target groups from different individual groups. And then for all
> the advertisements which are supposed to be tested by a certain individual
group, you can set those ads' requiring the target group mapping to that
individual groups.
>
> HTH,
> Andy Xu [MSFT]
> Commerce Server Team
> --
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> --------------------
> From: "Daya Reddy" <dreddy@porteck.com>
> Subject: Split Testing (Multiple Campaing Tests)
> Date: Tue, 22 Jun 2004 13:45:59 -0400
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> Folks
>
> We need to verify if Commerce Server can support any form of Split (A/B)
> testing , using custom extensions or 3rd part partner products that extend
> Server capabilities.
>
> A/B Split Testing is a process to test mutilple campaigns simultaneously
> targetted to different sets of customers , without each individual set
> viewing the others campaigns. This process
>
> See this link for more details...
> http://www.vertster.com/testing.asp
>
> Please let me know if you'd had any experience implementing this using
> Commerce Server with custom extensions or 3rd part campaign manager
> intergrating and extending CS functionality
>
> Any feedback will be appreciated
>
> TIA
> Daya
>
>
>
>
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